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The Influence of Personality Type on the Decision-Making Process for Purchasing Jewelry
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| dc.contributor.author | Covalenco, Larisa
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| dc.date.accessioned | 2025-04-07T07:07:17Z | |
| dc.date.available | 2025-04-07T07:07:17Z | |
| dc.date.issued | 2024-04 | |
| dc.identifier.isbn | 978-9975-168-08-3 (PDF) | |
| dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/3920 | |
| dc.description | COVALENCO, Larisa. The Influence of Personality Type on the Decision-Making Process for Purchasing Jewelry = Влияние типа личности на процесс принятия решений о покупке ювелирных украшений. Online. Coord. șt.: Lidia MITNITCAIA. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 236-240. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.51 | en_US |
| dc.description.abstract | The article discusses the purchasing decision-making process, personality types and, based on analysis, the influence of personality types on the decision-making process for purchasing jewelry. The article also presents the stages that every person goes through when making a purchase decision, classification of personality type, data and analysis of the survey. Research and consideration of the topic of the influence of personality type on the decision-making process regarding the purchase of jewelry is relevant, since rapidly changing market trends and consumer preferences oblige companies to adapt using a customer-oriented policy and an individual approach. CZU: [657.12:366.12]:159.923; JEL: M31 | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | SEP ASEM | en_US |
| dc.subject | personality type | en_US |
| dc.subject | decision-making process | en_US |
| dc.subject | marketing research | en_US |
| dc.subject | consumer preferences | en_US |
| dc.subject | jewelry | en_US |
| dc.title | The Influence of Personality Type on the Decision-Making Process for Purchasing Jewelry | en_US |
| dc.title.alternative | Влияние типа личности на процесс принятия решений о покупке ювелирных украшений | en_US |
| dc.type | Article | en_US |
