Abstract:
The article discusses the purchasing decision-making process, personality types and, based on analysis, the influence of personality types on the decision-making process for purchasing jewelry. The article also presents the stages that every person goes through when making a purchase decision, classification of personality type, data and analysis of the survey. Research and consideration of the topic of the influence of personality type on the decision-making process regarding the purchase of jewelry is relevant, since rapidly changing market trends and consumer preferences oblige companies to adapt using a customer-oriented policy and an individual approach. CZU: [657.12:366.12]:159.923; JEL: M31
Description:
COVALENCO, Larisa. The Influence of Personality Type on the Decision-Making Process for Purchasing Jewelry = Влияние типа личности на процесс принятия решений о покупке ювелирных украшений. Online. Coord. șt.: Lidia MITNITCAIA. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 236-240. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.51
