Features of the Marketing Complex in the Market of Gender-Neutral Goods and Services

Solomahina, Maria

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dc.contributor.author	Solomahina, Maria
dc.date.accessioned	2025-04-07T07:00:13Z
dc.date.available	2025-04-07T07:00:13Z
dc.date.issued	2024-04
dc.identifier.isbn	978-9975-168-08-3 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/3918
dc.description	SOLOMAHINA, Maria. Features of the Marketing Complex in the Market of Gender-Neutral Goods and Services = Особенности комплекса маркетинга на рынке гендерно-нейтральных товаров и услуг. Online. Coord. șt.: Lidia MITNITCAIA. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 232-235. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.50	en_US
dc.description.abstract	Features of the marketing complex in the market of gender-neutral goods and services is important and current topic in the Republic of Moldova, because it refers to discriminatory pricing that inflates the cost of goods marketed to women and it can also apply to the practice of inflating costs for women seeking services. The purpose of this scientific work is to consider the concept of “pink tax”, it’s influence on consumer’s behavior, conducting a special survey in order to find consumers relation towards the topic and drawing up the conclusion. CZU: [339.138:658.8.03]:[658.891:316.346.2]; JEL: M310	en_US
dc.language.iso	other	en_US
dc.publisher	SEP ASEM	en_US
dc.subject	pink tax	en_US
dc.subject	consumers behavior	en_US
dc.subject	price discrimination	en_US
dc.subject	gender neutral products	en_US
dc.subject	scientific research	en_US
dc.title	Features of the Marketing Complex in the Market of Gender-Neutral Goods and Services	en_US
dc.title.alternative	Особенности комплекса маркетинга на рынке гендерно-нейтральных товаров и услуг	en_US
dc.type	Article	en_US