The Psychological Influence of Colors on the Purchasing and Consumption Behavior of the Individual

Bolea, Natalia

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dc.contributor.author	Bolea, Natalia
dc.date.accessioned	2025-04-04T10:54:40Z
dc.date.available	2025-04-04T10:54:40Z
dc.date.issued	2024-04
dc.identifier.isbn	978-9975-168-08-3 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/3893
dc.description	BOLEA, Natalia. The Psychological Influence of Colors on the Purchasing and Consumption Behavior of the Individual = Influența psihologică a culorilor asupra comportamentului de cumpărare și consum al individului. Online. Coord. șt.: Olesea ROTARU. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 210-214. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.45	en_US
dc.description.abstract	This article aims to define consumer behavior, identify the main factors that influence it, as well as evaluate the psychological influence of colors on the individual's concept of purchase and consumption. At the same time, the author proposes to carry out a quantitative study by using a questionnaire with the aim of determining the influence that color has on the purchase process. CZU: 658.8.013:[366.1+659.128](478); JEL: M 30, M 31, M 39	en_US
dc.language.iso	other	en_US
dc.publisher	SEP ASEM	en_US
dc.subject	consumer behavior	en_US
dc.subject	purchase concept	en_US
dc.subject	consumption concept	en_US
dc.subject	attitudes	en_US
dc.subject	motivations	en_US
dc.subject	preferences	en_US
dc.subject	satisfaction	en_US
dc.subject	psychological connotation of colors	en_US
dc.title	The Psychological Influence of Colors on the Purchasing and Consumption Behavior of the Individual	en_US
dc.title.alternative	Influența psihologică a culorilor asupra comportamentului de cumpărare și consum al individului	en_US
dc.type	Article	en_US