Abstract:
This article aims to define consumer behavior, identify the main factors that influence it, as well as evaluate the psychological influence of colors on the individual's concept of purchase and consumption. At the same time, the author proposes to carry out a quantitative study by using a questionnaire with the aim of determining the influence that color has on the purchase process. CZU: 658.8.013:[366.1+659.128](478); JEL: M 30, M 31, M 39
Description:
BOLEA, Natalia. The Psychological Influence of Colors on the Purchasing and Consumption Behavior of the Individual = Influența psihologică a culorilor asupra comportamentului de cumpărare și consum al individului. Online. Coord. șt.: Olesea ROTARU. In: Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a, 26-27 aprilie 2024. Culegere de lucrări știinţifice. Chişinău: SEP ASEM, 2024, vol. 1, pp. 210-214. ISBN 978-9975-168-08-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2024.v1.45
