Peculiarities of Formation and Dissemination of Consumer Culture in the Republic of Moldova

Abstract

This study is relevant to the modern society. Globalisation and rapid development of the market economy in the Republic of Moldova, led to the penetration of international brands and products on the Moldovan market, which led to a change in consumer preferences. The aim of this study was to analyse the peculiarities of formation and spread of consumer culture in the Republic of Moldova. The survey method was used in the research. The survey was conducted by questionnaire method. The questionnaire contained questions about consumer preferences, values and attitudes of Moldovan citizens. During the survey, it was definitely noted that, according to respondents, the foreign consumer culture has a positive effect on society i as well as the fact that Western influencers have the strongest influence on consumers in the Republic of Moldova. Consumer culture in Moldova continues to develop. The influence of multinational corporations and the growth of the well-being of the population will play an increasingly important role in shaping consumer behaviour. CZU: 366.1:316.75(478); JEL: М31