The Dynamism of Social Values in the Republic of Moldova and their Impact on Consumer Behavior

Abstract

The dynamism of social values in the Republic of Moldova reflects a multifaceted evolution shaped by various socio-economic and cultural factors. As the country undergoes profound social transformations, the traditional values coexist with emerging global influences, creating a complex mosaic of societal norms and beliefs. This dynamism is propelled by forces such as globalization, technological advancements, economic fluctuations, and geopolitical realities, all of which contribute to reshaping the societal fabric. Furthermore, internal factors like demographic shifts, urbanization, and educational reforms also play pivotal roles in driving changes in social values. In this context, understanding the dynamics of social values in Moldovan society requires a comprehensive analysis that considers both internal and external influences. Through such examination, we can gain insights into the intricate interplay between tradition and modernity, local identity and global trends, and ultimately, the evolving landscape of social values in the Republic of Moldova. CZU: 366.1:316.752(478); JEL: Z13, Z10