The Digital Marketing Revolution: Using Artificial Intelligence for Growth and Success

Abstract

Artificial intelligence (AI) is a branch of computer science that deals with the creation of intelligent agents, which are systems that can reason, learn and act autonomously. AI has a significant impact on many areas of life, including economics, medicine, transport, education and entertainment. Digital marketing is the set of strategies and techniques for promoting products or services through digital channels such as the internet, mobile phones, social networks and other online platforms. In today's world, where consumers spend much of their time online, digital marketing has become essential for any business to attract, engage and convert customers. Artificial Intelligence (AI) has emerged as a revolutionary force, opening new frontiers in digital marketing. Google, a powerful and world-renowned company, noted that "Artificial intelligence can be a powerful tool for creativity, helping marketers generate new and innovative ideas." AI offers a wide range of tools and techniques that can transform marketing strategies, delivering greater efficiency, deeper personalisation and stronger connectivity with customers. CZU: 339.138:004.8; JEL: M31, O14