Virtual Business – the Business of the XXI Century

Abstract

In the 21st century, virtual business has become a crucial element of the global economy, with distinct advantages and disadvantages. Advantages include expanded access to global markets, reduced costs and increased flexibility. Companies can reach customers around the world and save money by eliminating costs associated with physical infrastructure. However, there are also disadvantages, such as vulnerability to cyber security and lack of direct human interaction, which can lead to difficulties in communication and management. Virtual business marketing strategies focus on the effective use of digital technology to attract and engage your target audience. These include content marketing, online advertising and search engine optimization. The future of virtual business looks promising, with the evolution of technologies such as virtual and augmented reality that will change the way we interact with the online environment. The global growth of virtual businesses will continue to be fueled by innovation and adaptability, opening up new opportunities and challenges. Addressing issues such as cybersecurity and government regulation is essential to ensure the long-term success of virtual businesses in an increasingly digitized world. CZU: 334.72:004.738.5(478); JEL: A14, J46, F23, M15