Abstract:
Investor Relations (IR) is considered as relation governance between a company, current and expected shareholders to help them understand clearly and attract them to invest in the companies. In some companies, investor relations is managed by the public relations or corporate communications departments, and can also be referred to as "financial public relations" or "financial communications." A company's IR department serves as a bridge for providing market intelligence to internal corporate management. JEL: G38, G39
Description:
Publicat in: Culegerea de articole şi teze ale comunicărilor prezentate în cadrul Conferinței Ştiințifice Internaționale "Rolul investițiilor în dezvoltarea economiei digitale în contextul globalizării financiare" consacrate celei de-a 25 aniversări de la fondarea ASEM, Chişinău, 22-23 decembrie 2016 = Collection of articles and theses of the communications presented within the International Scientific Conference dedicated to the 25th anniversary since the founding of AESM "Role of investments in the development of digital economy in the context of financial globalization", December 22-23, 2016. - Chişinău : ASEM, 2017. - 261 p. ; tab., fig.. - Antetit.: Academia de Studii Economice a Moldovei, Catedra Investiții și Piețe de Capital. - Include bibliogr.. - ISBN 978-9975-75-866-6. (p.106-107)
