Browsing 2.Articole by Subject "brand"

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  • Managementul poziționării pe piață și relațiile cu clienții 
    Cebotari, Diana; Bușmachiu, Eugenia (ASEM, 2020-03)
    Nowadays, TELCO competition is very ruthless all over the world. All companies should adjust their development strategy, CRM strategy and the strategy for place on the market; they should adjust their politic for orientation ...
  • Soluții privind metodele de evaluare a brandului 
    Grosu, Veronica; Albu, Maria (ASEM, 2018-03-15)
    The evaluation of the brand value represents a key point when it comes to the development of the company, and the incapacity of genuine recognition of the brand may be a disadvantage to the competitive companies. The ...

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