The impact of mobile applications on business activities. Summary of the PhD thesis in computer science

Abstract

The actuality and importance of the topic. Today’s business environment is complex and competitive. Organizations, day by day, are increasingly forced to adjust their affairs and be more agile. In order to compete with the market, each company does research, development and improvement over their business model on a regular basis. This represents a lot of data to be collected and processed, due to this amount of work, in order to expand and automate they strongly rely on Information and Communication Technology (ICT) support. According to the report of Statista, there are reported over 5.44 billion ICT users [1] out of 8.17 billion global population. Combining business and technology, companies grow faster and plan more effective business strategies. Among these strategies and opportunities there are so called mobile applications marketplaces, a hot topic that gains auditory attraction in fast linear progression, due to the smartphone’s penetration [2,3]. Mobile applications have become a cornerstone of modern business operations, driving significant impacts on customer engagement, operational efficiency, revenue generation, and market expansion. One of the most tangible values of mobile applications is their ability to enhance customer engagement. Considering the importance and wide use of mobile applications, the research on the topic of the thesis is particularly actual.