The Big Data Design - A Modern Challenge in Developing an Innovative Business Model

Pisaniuc, Maia; Ceban, Mihaela

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dc.contributor.author	Pisaniuc, Maia
dc.contributor.author	Ceban, Mihaela
dc.date.accessioned	2024-05-17T10:03:17Z
dc.date.available	2024-05-17T10:03:17Z
dc.date.issued	2021
dc.identifier.isbn	978-3-949059-33-9
dc.identifier.issn	2709-2313
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/3393
dc.description	PISANIUC, M., CEBAN, M. The Big Data Design - A Modern Challenge in Developing an Innovative Business Model. In: Intellektuelles Kapital - Die Grundlage Für Innovative Entwicklung Wirtschaft, Management und Marketing= Intellectual capital is the foundation of innovative development: economics, management and marketing: Monographic series «European Science». Book 6, Part 5, 2021. Karlsruhe, 2021, Capitolul 1, pp. 8-40. ISSN 2709-2313. ISBN 978-3-949059-33-9. Published by: ScientificWorld-NetAkhatAV Lußstr. 13 76227 Karlsruhe, Germany in conjunction with Institute «SE&E»	en_US
dc.description.abstract	This paper tackles a relevant, and contemporary topic that, since 2010, has been one of the top technologies suggested, to help develop the international business environment, increase the competitiveness of companies through Business Analysis tools. The paper explains and analyzes various methods and analytical tools that have been applied to Big Data, in developing digital marketing strategies. The objectives of this research are as following: ● Explaining the notion of Big Data and its operating principles at the enterprise level ● Elucidation of areas that already widely apply the interpretation of BD for strategic development and adaptation to the international business environment ● Analysis of the level of training (if any) of local companies, and implementation perspectives and challenges at the country level. DOI: 10.30890/2709-2313.2021-06-05	en_US
dc.language.iso	other	en_US
dc.publisher	ScientificWorld-NetAkhatAV Lußstr. 13 76227 Karlsruhe, Germany in conjunction with Institute «SE&E»	en_US
dc.relation.ispartofseries	«European Science»;Book 6, Part 5, Capitolul 1
dc.subject	nnovative business model	en_US
dc.subject	бизнесс модели	en_US
dc.subject	international business environment	en_US
dc.subject	Big Data	en_US
dc.title	The Big Data Design - A Modern Challenge in Developing an Innovative Business Model	en_US
dc.type	Book chapter	en_US