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Dezvoltarea afacerilor economice prin franchising

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dc.contributor.author Nintuș, Andreea
dc.date.accessioned 2024-03-19T08:10:57Z
dc.date.available 2024-03-19T08:10:57Z
dc.date.issued 2023-04
dc.identifier.isbn 978-9975-180-07-8
dc.identifier.uri https://irek.ase.md:443/xmlui/handle/123456789/3295
dc.description NINTUȘ, Andreea. Dezvoltarea afacerilor economice prin franchising = Economic Business Development through Franchising. Coord. șt.: DODU-GUGEA, Larisa. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 3, pp. 35-39. ISBN 978-9975-180-07-8. en_US
dc.description.abstract Franchising is, by excellence, the most developed and used system of international economic unification.The franchise agreement is the ideal medium for the international transfer of management concepts, technology andknow-how. The success of franchising as an instrument of international cooperation is mainly due to the combinedaction of two factors: the globalisation trend of the world economy and the trend towards sharing and reducing business risk. The current system of franchising is designed precisely to respond to the general trend towards globalisation of the economy and unification of markets. In today's economy, where international economic networks are linked by a multitude of connections and communication channels, franchising takes the form of a "world bloodsystem", which allows economic flows to be directed to all geographical areas of the world. DOI: https://doi.org/10.53486/sstc.v3.06; CZU: 334.72:339.187.44; JEL: F3, F6, O1, M2, M3 en_US
dc.language.iso other en_US
dc.publisher Print-Caro en_US
dc.subject franchising en_US
dc.subject globalisation en_US
dc.subject markets en_US
dc.subject economic flows en_US
dc.subject trade en_US
dc.title Dezvoltarea afacerilor economice prin franchising en_US
dc.title.alternative Economic Business Development through Franchising en_US
dc.type Article en_US


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