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Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing
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| dc.contributor.author | Garea-Ciobanu, Vladalina
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| dc.contributor.author | Bodorin, Jaclin
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| dc.date.accessioned | 2024-03-07T12:12:19Z | |
| dc.date.available | 2024-03-07T12:12:19Z | |
| dc.date.issued | 2023-04 | |
| dc.identifier.isbn | 978-9975-180-05-4 | |
| dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/3199 | |
| dc.description | GAREA-CIOBANU, Vladalina, BODORIN, Jaclin. Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing = The Use of Neurosciences in the Development of Marketing Strategies. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 1, pp. 225-227. ISBN 978-9975-180-05-4. | en_US |
| dc.description.abstract | gained significant attention in recent years due to its potential to uncover the cognitive and emotional processes underlying consumer behavior. The study examines the use of techniques such as EEG and fMRI to measure brain activity, and how this information can be used to inform marketing strategies. Additionally, the paper discusses the emergence of neuromarketing, a field that combines neuroscience with marketing research, to provide a better understanding of consumer behavior. Overall, the study highlights the importance of neuroscience in improving the effectiveness of marketing strategies and the potential impact on the future of marketing. DOI: https://doi.org/10.53486/sstc.v1.52; CZU: 339.138:612.8; JEL: M0 | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | Print-Caro | en_US |
| dc.subject | neuroscience | en_US |
| dc.subject | marketing | en_US |
| dc.subject | marketing strategies | en_US |
| dc.subject | market research | en_US |
| dc.subject | consumer behavior | en_US |
| dc.subject | neuromarketing | en_US |
| dc.subject | cognitive psychology | en_US |
| dc.subject | applied neuroscience in marketing | en_US |
| dc.title | Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing | en_US |
| dc.title.alternative | The Use of Neurosciences in the Development of Marketing Strategies | en_US |
| dc.type | Article | en_US |
