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Evaluarea impactului tehnicilor de fidelizare pe piața serviciilor din Republica Moldova
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| dc.contributor.author | Sajin, Vlada
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| dc.contributor.author | Sajin, Andreea
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| dc.contributor.author | Țvigun, Ionela
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| dc.date.accessioned | 2024-03-07T11:34:56Z | |
| dc.date.available | 2024-03-07T11:34:56Z | |
| dc.date.issued | 2023-04 | |
| dc.identifier.isbn | 978-9975-180-05-4 | |
| dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/3189 | |
| dc.description | SAJIN Vlada, SAJIN Andreea, ȚVIGUN, Ionela. Evaluarea impactului tehnicilor de fidelizare pe piața serviciilor din Republica Moldova = Evaluation of the Impact of Loyalty Techniques on the Services Market in the Republic of Moldova. Coord. șt.: REMEȘOVSCHI, Natalia. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 1, pp. 190-193. ISBN 978-9975-180-05-4. | en_US |
| dc.description.abstract | Today, loyalty techniques in the service market are more important than ever, given the fierce competition in various business sectors. Customer retention is an essential strategy to increase revenue and ensure a solid base of loyal and satisfied customers. The role of loyalty techniques in the service market is to maintain the relationship with existing customers and convert them into loyal ones, which can lead to increased revenue and business development. Also, the loyalty of their achievement can reduce marketing costs and increase long-term profitability. DOI: https://doi.org/10.53486/sstc.v1.42; CZU: 366.1:338.46(478); JEL: M31 | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | Print-Caro | en_US |
| dc.subject | loyalty techniques | en_US |
| dc.subject | customer | en_US |
| dc.subject | services market | en_US |
| dc.title | Evaluarea impactului tehnicilor de fidelizare pe piața serviciilor din Republica Moldova | en_US |
| dc.title.alternative | Evaluation of the Impact of Loyalty Techniques on the Services Market in the Republic of Moldova | en_US |
| dc.type | Article | en_US |
