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Online University Marketing: Opportunities and Strategies

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dc.contributor.author Belostecinic, Grigore
dc.contributor.author Jomir, Eudochia
dc.date.accessioned 2024-02-28T10:37:05Z
dc.date.available 2024-02-28T10:37:05Z
dc.date.issued 2023-09
dc.identifier.isbn 978-9975-167-39-0 (PDF).
dc.identifier.uri https://irek.ase.md:443/xmlui/handle/123456789/3067
dc.description BELOSTECINIC, Grigore, JOMIR, Eudochia. Online University Marketing: Opportunities and Strategies. In: Competitiveness and Innovation in the Knowledge Economy [online]: 27th International Scientific Conference: Conference Proceeding, September 22-23, 2023. Chişinău: ASEM, 2023, pp. 167-176. ISBN 978-9975-167-39-0 (PDF). en_US
dc.description.abstract Under the conditions of intensifying competition, increasing costs and rapidly decreasing student numbers, universities are facing difficulties in promoting educational offers and attracting students, trying to find the best ways to interact with target audiences to improve and develop the institutional image and reputation, increasing notoriety, increase the attractiveness of study programs and stimulate enrollment. Therefore, the issue of marketing strategies, policies and tactics becomes increasingly current and of major interest to universities. At the same time, the studies conducted allow us to find that marketing remains one of the fields often ignored by universities. The use of digital channels becomes a necessity for any university marketing strategy. DOI: https://doi.org/10.53486/cike2023.16; UDC: [339.138:004.738.5]:378.4; JEL: M30, M31. en_US
dc.language.iso en en_US
dc.publisher ASEM en_US
dc.subject university en_US
dc.subject marketing en_US
dc.subject university marketing en_US
dc.subject online marketing en_US
dc.subject communication en_US
dc.subject marketing strategies en_US
dc.title Online University Marketing: Opportunities and Strategies en_US
dc.type Article en_US


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