The Impact of Big Data Management on Financing Strategies

Abstract

Big data refers to large, diverse, and rapidly generated data, playing a crucial role in obtaining valuable information through analysis. This study investigates the impact of big data management on financing strategies, focusing on improving financial performance. Addressing data security, privacy, and challenges, the study emphasizes the significance of big data analytics in financial decision-making processes. By effectively utilizing big data, companies can enhance financial strategies, gain a competitive edge, and ensure long-term sustainability. Conducted through a review method, the study compiles and analyzes data from various academic sources to explore how big data analytics can be integrated into financial strategies for better risk management, customer relations, and operational efficiency. The findings underscore the potential of big data management in achieving growth and sustainability objectives, providing valuable insights for managers and researchers working on financing strategies. It is expected that this study will bring a different perspective to finance managers and academics. DOI: https://doi.org/10.53486/cike2023.04; UDC: 005.915:005.21; JEL: G17, E22, D24