Rolul acţiunilor de marketing în formularea deciziei de cumpărare a serviciilor

Abstract

Lately states that the secret to success is the competitiveness of organizations implementing the vision of marketing that offers the best prospects for achieving the supreme goal of their activities. The adoption of organization-wide marketing philosophy with functional skills to meet the needs of consumers. With the extension of its functionality within the company, and horizontally, penetrating new areas of activity currently witnessing growing trend expansion, diversification and specialization of it. Successful areas within which the importance of marketing are services, specialization occurred as a result of the dynamism particularly in the past decade, as well as the specific feathers of services in relation to the goods.JEL: M 3, M 31, M 38.