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Formularea politicilor de marketing în servicii în corelare cu comportamentul consumatorului

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dc.contributor.author Remeșovschi, Natalia
dc.contributor.author Cristafovici, Profira
dc.date.accessioned 2024-01-26T12:46:43Z
dc.date.available 2024-01-26T12:46:43Z
dc.date.issued 2016-09
dc.identifier.isbn 978-9975-75-835-2
dc.identifier.uri https://irek.ase.md:443/xmlui/handle/123456789/3011
dc.description REMEȘOVSCHI, Natalia, CRISTAFOVICI, Profira. Formularea politicilor de marketing în servicii în corelare cu comportamentul consumatorului. In: 25 de ani de reformă economică în Republica Moldova: prin inovare și competitivitate spre progres economic: conf. șt. intern. consacrată celei de-a 25-a aniversări a ASEM, 23-24 septembrie 2016. Chişinău: ASEM, 2016, vol. 2 pp. 238-244. ISBN 978-9975-75-835-2. en_US
dc.description.abstract The process of formulating marketing policies and balancing is unique and distinct, but due to the contents and characteristics, it concerns a new approach to the marketing mix in services, based on the idea of accreditation by experts in the field. In process of time it was found that marketing mix developed in theory and in practice, does not match the scope of services, due to their nature and characteristics. Formulating marketing policies in field of services, requires knowledge and explaining consumer behavior and purchasing, which has become an urgent necessity, particularly for service companies and ignoring its mode of expression leads to serious imbalances. JEL: M 3, M 31, M 38. en_US
dc.language.iso other en_US
dc.publisher ASEM en_US
dc.subject comportamentul consumatorului en_US
dc.subject decizie de cumpărare en_US
dc.subject factori decizionali en_US
dc.subject politici de marketing în servicii en_US
dc.subject mixul de marketing în servicii en_US
dc.title Formularea politicilor de marketing în servicii în corelare cu comportamentul consumatorului en_US
dc.type Article en_US


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