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Peculiarities of a customer-oriented approach to company management

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dc.contributor.author Zavadska, Diana
dc.date.accessioned 2023-07-21T05:44:19Z
dc.date.available 2023-07-21T05:44:19Z
dc.date.issued 2023-03
dc.identifier.uri https://irek.ase.md:443/xmlui/handle/123456789/2769
dc.description ZAVADSKA, Diana. Peculiarities of a customer-oriented approach to company management. In: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 8-a, 24-25 martie 2023. Chişinău : SEP ASEM, 2023, pp. 104-108. ISBN 978-9975-147-99-6(PDF) en_US
dc.description.abstract The article proposes an approach for uncovering the meaning of a company's customer orientation. Groups of characteristic features of the scientific category “customer orientation” are provided (human capital and management; operational model and business processes; business model). The focus is on the fact that changes in companies' marketing activities occur as a result of constantly changing markets and consumer habits. CZU: 005.346:005.5. JEL: G21; G39; M14; M15; M31; M54. DOI: https://doi.org/10.53486/icspm2023.13 en_US
dc.language.iso en en_US
dc.publisher ASEM en_US
dc.subject company en_US
dc.subject customer-oriented approach en_US
dc.subject marketing activity en_US
dc.subject customer orientation en_US
dc.subject meaning of the concept en_US
dc.title Peculiarities of a customer-oriented approach to company management en_US
dc.type Article en_US


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