Abstract:
The article proposes an approach for uncovering the meaning of a company's customer orientation. Groups of characteristic features of the scientific category “customer orientation” are provided (human capital and management; operational model and business processes; business model). The focus is on the fact that changes in companies' marketing activities occur as a result of constantly changing markets and consumer habits. CZU: 005.346:005.5. JEL: G21; G39; M14; M15; M31; M54. DOI: https://doi.org/10.53486/icspm2023.13
Description:
ZAVADSKA, Diana. Peculiarities of a customer-oriented approach to company management. In: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 8-a, 24-25 martie 2023. Chişinău : SEP ASEM, 2023, pp. 104-108. ISBN 978-9975-147-99-6(PDF)
