Intercultural management - the way to economic and business sustainability

Abstract

Globalization is the process whose aim is to eliminate different artificial barriers to the movement of goods, services, capital, knowledge and people in global world. At the same time globalization affect all areas of peoples life such as politic, economic, business or cultural one. As a matter of fact, the importance of interculturality is crucial for social wellbeing in daily life. The aim of this paper is to show the key aspect of interculturality and it’s connection especially with modern business, when Multicultural Companies use creative, human factor for increasing their business strategies. Also, we will develop the idea that interculturality is an interdisciplinary human resources field concerned with facilitating management in organizational communities where is a deep understanding and respect off all cultures focusing on effective interactions, development of deep relationships and mutual exchange of cultural norms between customers and all the stakeholders across organizational borders. It will develop the processes within a culturally diverse team in order to achieve many goals. Moreover, developing intercultural management skills is essential not only for working with people across cultures more effectively, and thus getting better business results, but also for becoming more resilient and agile in dealing with the daily changes, the uncertainty and the complexity of modern life. This paper will analyze the main reasons of implementing Intercultural Management in start-ups, when company wants to enter a foreign market or in promoting democracy. CZU [005.73:008]:339.9; JEL: M14, F23; DOI https://doi.org/10.53486/9789975147835.06