Globe - assessment tool of the impact of national culture on management in the context of globalization

Abstract

Globalization has generated a complex vision on the process of interaction of representatives of different cultures in different fields: political, social, economic, etc. Thus, multicultural complexity can be dealt with by knowing the specific cultural characteristics of the nation we deal with and development of synergistic approach of differences in inter and transcultural processes. The grids, comprising dimensions (specific cultural characteristics) in the most important cultural theories, such as Hofstede and GLOBE, help to understand the differences between cultures and solve intercultural problems. The article below contains a detailed description of the GLOBE 2020 project carried out in the Republic of Moldova: stages, research methodology, sample, proposed survey and problems related to questionnaire translation. This segment of the project is an integral part of the GLOBE (Global Leadership and Organizational Behaviour Effectiveness) that, during 20 years, focuses on the study of national culture, the factors generating trust in the analysed countries and their specific and preferred leadership. CZU 005.8:316.7; JEL: M14, M16; DOI https://doi.org/10.53486/9789975147835.05