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The role of university image and its impact to competitive advantage

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dc.contributor.author Jomir, Eudochia
dc.date.accessioned 2023-03-01T08:32:42Z
dc.date.available 2023-03-01T08:32:42Z
dc.date.issued 2022-08
dc.identifier.isbn 978-9975-3590-5-4 (PDF)
dc.identifier.uri https://irek.ase.md:443/xmlui/handle/123456789/2447
dc.description JOMIR, Eudochia. The role of university image and its impact to competitive advantage. In: Development Through Research and Innovation - 2022 [online]: The 3nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 26th, 2022, Chişinău. Chişinău, ASEM, 2022, pp. 77-84. ISBN 978-9975-3590-5-4 (PDF). en_US
dc.description.abstract A great competition among universities existing today is to attract and recruit new, the best and brightest students. This reality must be observed and analysed from various points of view to maximize competitive advantage. Universities must be able to face the challenges of globalization and are required to improve facilities and image of the high educational institutions. People are more selective and a good image or reputation will get better results and a better attractiveness of a university. Because of increasing interest for educational marketing field, this study aims to identify the role of university image in the process of choosing the institution by candidate students. CZU: 378.4:[339.138:371.15]; JEL: M31; I23; DOI: https://doi.org/10.53486/dri2022.07 en_US
dc.language.iso en en_US
dc.publisher ASEM en_US
dc.subject university image en_US
dc.subject Website en_US
dc.subject higher education en_US
dc.subject competitiveness en_US
dc.title The role of university image and its impact to competitive advantage en_US
dc.type Article en_US


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