Abstract:
This work is devoted to the study and systematization of new trends in the field of marketing in the context of digitalization and the study of the impact of the war in Ukraine on this industry. Opportunities and trends in all aspects of marketing in the context of digitalization have been explored. The influence of the war on marketing in Ukraine was studied. The reactions of domestic marketing agencies to the current situation in the country are considered and the types of solutions to problematic issues are highlighted. The use of new marketing trends to increase the competitiveness and viability of enterprises in the context of digitalization is proposed. CZU: 339.138:004.77(477); JEL: M31, M38.
Description:
KOРЧЕВСКАЯ, Лилия, ПРОКОПИВ, Мария. New marketing trends in the conditions of digitalization = Новые тенденции маркетинга в условиях диджитализации. În: Strategii şi politici de management în economia contemporană [Resursă electronică]: conf. şt. intern., ediţia a 7-a, 9-10 iunie 2022. Chişinău: ASEM, 2022, pp. 335-339. ISBN 978-9975-147-65-1 (PDF).
