Ways to improve the management of enterprises in the tourism industry of Ukraine in martial law

Abstract

The article considers the problems of development and management of tourism enterprises during the martial law in Ukraine. It is established that the aggression of the Russian Federation and the beginning of the war with Ukraine affected all key aspects of the life of the Ukrainian people and shook the entire civilized world. Numerous bombings of the Black Sea coast, which houses the largest number of Ukrainian tourism facilities, have preserved the work of hospitality enterprises and forced management to make decisions not to open the tourist season in many areas, and catastrophic business losses. Theoretically, Ukraine is a tourist attractive country and has all the opportunities for the development of domestic tourism as a priority sector of the economy. In the Strategy for the Development of Tourism and Resorts for the period up to 2026, the field of tourism is identified as one of the main industries that affect the general state and trends of the world economy. As this area is related to the activities of more than 50 industries, its development contributes to employment, diversification of the national economy, preservation and development of cultural potential, preservation of environmentally friendly environment, and contributes to the harmonization of relations between different countries and peoples. Ukraine is located in the center of Europe and has all the conditions for proper economic development through tourism, but lags far behind the world's leading countries in terms of tourism infrastructure and quality of tourism services, which is why a key aspect of hotel development is the construction of new hospitality. Examples of foreign countries, namely Croatia, Bosnia and Herzegovina, Cyprus, Egypt and Israel in the direction of development and restoration of the tourism industry in the postwar and war periods are studied. Ways of management of the enterprises of sphere of tourism in Ukraine for the purpose of development and stabilization of financial indicators are analyzed. CZU: [005.332.2:005.591.1]:338.48(477); JEL: М2, М16, М10, Q57, F18.