Abstract:
In a condition of fierce competition on the financial market, when banks are losing more and more of their market and customers, CRM banking presents itself as a personalized solution to this problem. The purpose of this research is to highlight the advantages of CRM banking for both the bank and the customer. Research methods will be description, comparison, synthesis. As a result, we will elucidate what CRM banking presents on the domestic market and in international practice. DOI: https://doi.org/10.53486/9789975155663.51; CZU: 005.346:336.71; JEL: D02; D03; D11; G02; G21.
Description:
GOROBEȚ, Ilinca. Customer relationship management (CRM) banking = Managementul relațiilor cu clienții în bancă. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 3, pp. 398-404. ISBN 978-9975-155-66-3.
