Management of sales on banking products at Romanian Commercial Bank

Abstract

A study on sales management was inspired by reality, taking into account the fact that modern companies have it as an essential function. In this context, the sales activity and its management have acquired their essential role in the activity of a competitive company. The present study thus starts from the idea that sales means a vital problem for companies, a problem that must be solved through an appropriate approach. We are practically witnessing a transition from a transactional to a relational attitude. The present study proposes for analysis a topic intensely discussed in almost all media in Romania. The services segment is a basic lever of the economy and also the most difficult area to follow from a fiscal point of view, precisely due to the diversity that marks this segment of activity. Over time, the services have undergone numerous changes, both from a legislative and organizational point of view, both nationally and internationally. Services currently tend to encompass broader categories of domains, targeting all social and age classes. The different levels of training, as well as the vast aspect of the professions involving the provision of services, have contributed decisively to the development of this segment in the second area of interest in the contemporary world after the production segment. Sales management is important for meeting customer needs and ensuring the quality of services provided. DOI: https://doi.org/10.53486/9789975155663.33; CZU: 005:336.717; JEL: E42; G24.