Abstract:
The article highlights the features of the management of sales of services, in particular, psychological services. Effective management of sales of psychological services is based on the study of the market situation, competent segmentation of clients, thoughtful positioning of the psychologist, planning the concept of sales and mastering the technology of effective sale. DOI: https://doi.org/10.53486/9789975155649.46; CZU: [005:658.6]+[338.46:316.772.4]; JEL: I15
Description:
RAILEAN, Elena, VARBAN, Irina. Psychological services sales management = Управление продажами психологических услуг. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 2, pp. 307-313. ISBN 978-9975-155-64-9.
