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The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization

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dc.contributor.author Varadaraj, A.
dc.contributor.author Prasanna Mohan Raj, M.
dc.contributor.author Ananth, S.
dc.date.accessioned 2022-01-24T11:28:40Z
dc.date.available 2022-01-24T11:28:40Z
dc.date.issued 2021-12
dc.identifier.issn 2537-6179; 1857-436X
dc.identifier.uri https://irek.ase.md:443/xmlui/handle/123456789/1871
dc.description VARADARAJ, A., PRASANNA MOHAN RAJ, M., ANANTH, S. The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization. In: Eastern European Journal of Regional Studies. December 2021, vol. 7, issue 2, pp. 182-207. ISSN 2537-6179, E-ISSN 1857-436X. en_US
dc.description.abstract During the last three decades, significant research has been undertaken on the characteristics and relationships of the marketing organization with the implementation of strategies. These are the structure, culture, processes, and influence and leadership characteristics of the marketing institution. However, there has been little attention given to the human resources management policies of the marketing staff. These policies are one of the strongest sensations of people and organizations, when properly implemented, to conduct themselves correctly. In this study, we show that mid-level marketer implementation of HR policies differ substantially in the type of marketing strategy adopted by the companies. Companies with aligned enterprise and marketing strategies have achieved considerably stronger performance than companies with unequalled business and marketing strategies. JEL: M10. DOI: https://doi.org/10.53486/2537-6179.7-2.10 en_US
dc.language.iso en en_US
dc.publisher ASEM en_US
dc.relation.ispartofseries Eastern European Journal of Regional Studies;vol. 7, issue 2
dc.subject marketing strategy en_US
dc.subject management of resources en_US
dc.subject implementation of marketing strategies en_US
dc.subject types of strategy en_US
dc.subject performance en_US
dc.title The Impact of Human Resource Management Policies on Business and Marketing Strategy Implementation within the Marketing Organization en_US
dc.type Article en_US


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