dc.contributor.author |
Nastas, Vasile
|
|
dc.date.accessioned |
2021-12-14T12:15:03Z |
|
dc.date.available |
2021-12-14T12:15:03Z |
|
dc.date.issued |
2021-08-27 |
|
dc.identifier.isbn |
978-9975-155-54-0 |
|
dc.identifier.uri |
https://irek.ase.md:443/xmlui/handle/123456789/1575 |
|
dc.description |
NASTAS, Vasile. Impact of mobile applications over e-commerce. In: Development Through Research and Innovation - 2021 [online]: The 2nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 27th, 2021, Chişinău: Conference Proceedings. Chişinău, ASEM, 2021, pp. 23-30. ISBN 978-9975-155-54-0. |
en_US |
dc.description.abstract |
The purpose of this paper is to examine the impact of mobile applications over e-commerce platforms as a stand-alone market place or additional channel to get in touch with potential customers and not only. This study advances research on adoption of mobile applications within the e-commerce platform and investigates the impact for the companies after initiating the process of implementation. The decisions for mobile application adoption in e-commerce are dependent on the knowledge of the owner /manager and the expertise of managing development and marketing teams. Main impact or benefits of adopting a mobile application within e-commerce are improved internal efficiency, increased information exchange, better user experience and a faster understanding of consumer feedback. JEL: M15, M31, M37, L81, L96, L97. |
en_US |
dc.language.iso |
en |
en_US |
dc.publisher |
ASEM |
en_US |
dc.subject |
e-commerce |
en_US |
dc.subject |
mobile application |
en_US |
dc.subject |
online marketplaces |
en_US |
dc.subject |
commercial website |
en_US |
dc.subject |
search engine |
en_US |
dc.subject |
impact |
en_US |
dc.subject |
marketing tools |
en_US |
dc.subject |
mobile distribution stores |
en_US |
dc.title |
Impact of mobile applications over e-commerce |
en_US |
dc.type |
Article |
en_US |