Consumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia

dc.contributor.author	Aricova, Liubov
dc.date.accessioned	2021-12-14T11:31:36Z
dc.date.available	2021-12-14T11:31:36Z
dc.date.issued	2021-08-27
dc.identifier.isbn	978-9975-155-54-0
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/1573
dc.description	ARICOVA, Liubov. Consumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia. In: Development Through Research and Innovation - 2021 [online]: The 2nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 27th, 2021, Chişinău: Conference Proceedings. Chişinău, ASEM, 2021, pp. 10-15. ISBN 978-9975-155-54-0.	en_US
dc.description.abstract	The article focuses on the consumer preferences for specific wine brands, awareness of product labelling, as well as a system of marketing methods, strategies and tools, the use of which ensures the formation of alcoholic beverages brand by positioning the product in the regional market. JEL: M3.	en_US
dc.language.iso	en	en_US
dc.publisher	ASEM	en_US
dc.subject	positioning	en_US
dc.subject	consumer preferences	en_US
dc.subject	marketing research	en_US
dc.subject	market segmentation	en_US
dc.title	Consumer preferences as a basis for positioning wine-making products in the regional market of the Atu Gagauzia	en_US
dc.type	Article	en_US