dc.contributor.author |
Balan, Andreea
|
|
dc.contributor.author |
Saharnean Liliana
|
|
dc.date.accessioned |
2021-12-10T08:04:09Z |
|
dc.date.available |
2021-12-10T08:04:09Z |
|
dc.date.issued |
2021-04 |
|
dc.identifier.isbn |
978-9975-155-43-4 |
|
dc.identifier.uri |
https://irek.ase.md:443/xmlui/handle/123456789/1522 |
|
dc.description |
BALAN, Andreea, SAHARNEAN, Liliana. Importanța branding-ului personal în situația crizei pandemice = The impact of personal branding in pandemic crisis situation. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 107-110. ISBN 978-9975-155-43-4. |
en_US |
dc.description.abstract |
Personal branding is increasingly used in both: entrepreneurship and intrepreneurship. Exceptional situations prove once again that success means flexibility and differentiation, and consumers become more interested in the "man behind the brand". This crisis has increased the economic risk of companies and resulted in a change in priorities in the personnel structure, and the development of a personal brand significantly mitigates and reduces these risks for the benefit of both parties: employers and employees. JEL: B55, B55, M12, M31. |
en_US |
dc.language.iso |
other |
en_US |
dc.publisher |
ASEM |
en_US |
dc.subject |
personal branding |
en_US |
dc.subject |
corporate social responsibility |
en_US |
dc.subject |
social acceptance |
en_US |
dc.subject |
marketing policy |
en_US |
dc.subject |
intrapreneurship |
en_US |
dc.title |
Importanța branding-ului personal în situația crizei pandemice |
en_US |
dc.title.alternative |
The impact of personal branding in pandemic crisis situation |
en_US |
dc.type |
Article |
en_US |