Tucano – model autohton de succes în procesul de internaționalizare

Munteanu, Ștefan

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dc.contributor.author	Munteanu, Ștefan
dc.date.accessioned	2021-12-10T07:02:28Z
dc.date.available	2021-12-10T07:02:28Z
dc.date.issued	2021-04
dc.identifier.isbn	978-9975-155-43-4
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/1513
dc.description	MUNTEANU, Ștefan. Tucano – model autohton de succes în procesul de internaționalizare = Tucano - model of success in the internationalization process. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 73-75. ISBN 978-9975-155-43-4.	en_US
dc.description.abstract	A lot of people think that starting a business in the Republic of Moldova is problematic, developing and promoting it is difficult and an eventual business expansion in nearly impossible. That is because Moldova is among the poorest countries in Europe with a small lower-middle-income economy. Still there are local businesses that doubt it and manage to have success here and even abroad. Tucano Coffee is one of them. This article aims to justify why Tucano Coffee is considered a local model of success in the internationalization process by analyzing its history, philosophy, vision, mission, business model and business partners and its business expansion. JEL: M14, M16.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	business expansion	en_US
dc.subject	internationalization	en_US
dc.subject	coffee industry	en_US
dc.subject	Tucano Coffee	en_US
dc.title	Tucano – model autohton de succes în procesul de internaționalizare	en_US
dc.title.alternative	Tucano - model of success in the internationalization process	en_US
dc.type	Article	en_US