dc.contributor.author |
Leahu, Nicoleta
|
|
dc.date.accessioned |
2021-12-07T06:42:03Z |
|
dc.date.available |
2021-12-07T06:42:03Z |
|
dc.date.issued |
2021-04 |
|
dc.identifier.isbn |
978-9975-155-42-7 |
|
dc.identifier.uri |
https://irek.ase.md:443/xmlui/handle/123456789/1465 |
|
dc.description |
LEAHU, Nicoleta. O etalare eficientă- în stabilirea și stimularea vânzărilor = Efficient Display - in Establishing and Stimulating Sales. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 2, pp. 103-106. ISBN 978-9975-155-42-7. |
en_US |
dc.description.abstract |
Display has been and will always be a sustainable development perspective in the field of trade to which enormous attention must be drawn, because it represents the close link between the trade unit and the consumer - it is that "silent seller". For a successful display, you will take into account a lot of rules that aim to stimulate sales and increase the profit of the business unit. My main goal is to research how well a group of goods is displayed in the trade units. JEL: D3 |
en_US |
dc.language.iso |
other |
en_US |
dc.publisher |
ASEM |
en_US |
dc.subject |
efficient display |
en_US |
dc.subject |
consumer segments |
en_US |
dc.subject |
attraction techniques |
en_US |
dc.subject |
planograms |
en_US |
dc.title |
O etalare eficientă- în stabilirea și stimularea vânzărilor |
en_US |
dc.title.alternative |
Efficient Display - in Establishing and Stimulating Sales |
en_US |
dc.type |
Article |
en_US |