IREK – AESM: Institutional Repository of Economic Knowledge

Browsing Facultatea Business şi Administrarea Afacerilor by Subject "corporate culture"

Browsing Facultatea Business şi Administrarea Afacerilor by Subject "corporate culture"

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  • Corporate culture management as a component of marketing strategy of enterprise development 
    Taranych, Andrii; Taranych, Oksana (ASEM, 2022-06)
    Corporate culture management determines the increase of efficiency of enterprise development in the market both direct stimulation of work of the personnel, and influence on external environment and consumers. The paper ...
  • Proactive corporate culture of modern entrepreneurship 
    Зайцева, Елена (ASEM, 2021-03)
    The article emphasizes the need for proactive management of corporate culture of modern enterprises. Emphasis is placed on the fact that proactive management style is based on the vision of the future image of the enterprise ...
  • Shifts and Trends in the Field of Comparative Management 
    Mihăescu, Liviu (ASEM, 2023-09)
    The purpose of my study on comparative management is to analyse and understand the differences and similarities in management practices, strategies, organizational culture and other aspects related to management in different ...

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