• Техники продвижения: Курс лекций 

  Railean, Elena; Savciuc, Oxana (ASEM, 2022)

  Курс «Техники продвижения» является одной из базовых дисциплин, формирующих навыки в области маркетинга. Данный курс лекций охватывает темы курса «Техники про-движения» специальности «Маркетинг и Логистика» и предназ-начен ...
• Marketing direct: Îndrumar metodic: Ciclul 2. Masterat, Specialitatea Managementul marketingului 

  Savciuc, Oxana; Railean, Elena (ASEM, 2021)

  Îndrumarul metodic „Marketing Direct” reprezintă o componentă necesară în procesul de formare profesională a masteranzilor la specialitatea Managementul Marketingului și influențează crearea unei baze teoretice puternice ...
• Comerțul exterior al Republicii Moldova: evoluții, tendințe, perspective 

  Bragoi, Diana (ASEM, 2025-03)

  Integrarea europeană a influențat pozitiv schimburile comerciale ale Republicii Moldova, redirecționându-le către piețele Uniunii Europene și impulsionând o parte a economiei spre modernizare. În ciuda acestui fapt, pentru ...
• Proveniența și dinamica fluxurilor turistice din regiunea situată în Bazinul Cursului Inferior al Râului Nistru 

  Moroz, Ivan (ASEM, 2025-03)

  Articolul analizează proveniența și dinamica fluxurilor turistice din regiunea situată în Bazinul Cursului Inferior al Râului Nistru. În anii '80, această zonă era o destinație turistică populară în fosta URSS, însă, după ...
• Managementul schimbărilor organizaționale: provocări în era digitalizării 

  Șendrea, Mariana; Grecea, Viorica (ASEM, 2025-03)

  Schimbările organizaționale constituie un imperativ al mediului de afaceri, manifestându-se prin procese complexe, care impactează activitatea tuturor organizațiilor, indiferent de sfera de activitate, și le determină să ...
• Evoluția și transformările structurale ale pieței asigurărilor auto din Republica Moldova 

  Melnic, Igor; Livandovschi, Roman (ASEM, 2025-03)

  Tranziția către economia de piață, proces în care Republica Moldova s-a angajat în mod ireversibil, a determinat schimbări substanțiale în condițiile de desfășurare a activității din sectorul asigurărilor. Piața asigurărilor ...
• Inteligența artificială în marketingul universitar: unele realități și posibilități de aplicare 

  Jomir, Eudochia; Belostecinic, Grigore (ASEM, 2025-03)

  Societatea modernă se caracterizează printr-un ritm accelerat de integrare a inteligenței artificiale (IA) în aproape toate domeniile de activitate umană, generând rezultate din ce în ce mai eficiente, iar domeniul educației ...
• Studying the Attitude of Consumers of Different Generations to Ecommerce in Republic of Moldova 

  Cădăniuc, Arina (SEP ASEM, 2024-04)

  In recent years, the e-commerce market in Republic of Moldova has shown steady growth. The growth in the popularity of e-commerce in Moldova is due to a number of factors: internet distribution and access to mobile devices, ...
• Methods and Perspectives for the Integration of Innovative Technologies in the Delivery Services 

  Remeșovschi, Gabriel; Șochichiu, Ion (SEP ASEM, 2024-04)

  The way items are managed, tracked, and delivered has changed as a result of technological advances incorporation into delivery systems. Latest route optimization software and real-time tracking tools are examples of how ...
• NGO Marketing in the Republic of Moldova: Promoting Social Causes and Educating Society 

  Fărîmă, Adelina (SEP ASEM, 2024-04)

  This abstract examines the educational role of Non-Governmental Organizations (NGOs) in Moldova. Through targeted marketing campaigns, NGOs bridge the gap between knowledge and action, fostering a more informed and engaged ...
• Innovational Marketing: Analysis of the Innovative Ecosystem in the Republic of Moldova 

  Savciuc, Maria (SEP ASEM, 2024-04)

  Inovational marketing it's a new approach of classic marketing and involves implementing of inovational tehnology in enterprise activity. The basic principes of inovational marketing are: complet research of market, demand, ...
• Local Tourism as a Means of Regional Development and a Tool for Promoting the Image of the Country 

  Ispir, Irina; Proca, Adriana (SEP ASEM, 2024-04)

  The present research analyses the impact of local tourism on regional development and the country's image, aiming to identify specific opportunities and challenges. The objectives are to assess the economic, social and ...
• Strategies and Tools for Attracting Male Audience to Cosmetic Products 

  Shakhnov, Iulia (SEP ASEM, 2024-04)

  This article will examine the attitudes and consumption of male cosmetic products on the market of the Republic of Moldova. The topic of men's use of cosmetics has become increasingly relevant in recent years, as more and ...
• Research on the Efficiency of Logistics in the Republic of Moldova through LPI 

  Melnicenco, Serghei (SEP ASEM, 2024-04)

  Nowadays, a high-quality and fast logistics system is very important in the world, in which some countries are succeeding, while others are only catching up. The main aim of this article is to study the Logistics Performance ...
• The Influence of Personality Type on the Decision-Making Process for Purchasing Jewelry 

  Covalenco, Larisa (SEP ASEM, 2024-04)

  The article discusses the purchasing decision-making process, personality types and, based on analysis, the influence of personality types on the decision-making process for purchasing jewelry. The article also presents ...
• Features of the Marketing Complex in the Market of Gender-Neutral Goods and Services 

  Solomahina, Maria (SEP ASEM, 2024-04)

  Features of the marketing complex in the market of gender-neutral goods and services is important and current topic in the Republic of Moldova, because it refers to discriminatory pricing that inflates the cost of goods ...
• Tools and Techniques for Researching Consumer Behaviour Online 

  Gîrbu, Ana-Maria; Șochichiu, Ion (SEP ASEM, 2024-04)

  The aim of this study is to explore the approaches and strategies used for studying customer behavior online. Understanding how consumers act on the web is extremely valuable, as well as necessary for organizations seeking ...
• Studying The Preferences of Travelers for 2024 and the Quality of Service Provided by «Donatella Tur» 

  Caireac, Victoria (SEP ASEM, 2024-04)

  Today, tourism is one of the most important areas of the modern economy and has a beneficial impact on the development of its other sectors, including hospitality, construction, transport and communications, agriculture, ...
• The Influence of Factors on Customer Satisfaction in the Selection of Logistics Service Providers 

  Bordian, Mihaela (SEP ASEM, 2024-04)

  Maintaining and increasing customer satisfaction is a key driver of sustainable competitive advantage in the logistics services sector. Customer satisfaction reflects how the delivered product or service meets the customer's ...
• Maintaining the Competitiveness of the Enterprise with the Help of Logistics 

  Casîm, Ecaterina (SEP ASEM, 2024-04)

  This article presents an analysis of the logistics activities of enterprises: SRL "RUVISUAL.RS "and the SRL “PENSAN-PRIM” and its impact on competitiveness. After conducting interviews with the founders of these enterprises, ...

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