• Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing 

  Garea-Ciobanu, Vladalina; Bodorin, Jaclin (Print-Caro, 2023-04)

  gained significant attention in recent years due to its potential to uncover the cognitive and emotional processes underlying consumer behavior. The study examines the use of techniques such as EEG and fMRI to measure brain ...
• The Power of Social Media Marketing for Businesses 

  Burlac, Aliona; Frumosu, Xenia (Print-Caro, 2023-04)

  Social media marketing has become integral to modern-day business strategies. With billions of active users on various social media platforms, businesses can utilize these channels to connect with their desired audience, ...
• Tendințele dezvoltării marketingului online în Republica Moldova 

  Savca, Ana-Maria (Print-Caro, 2023-04)

  Online marketing is a reality that any entity in the Republic of Moldova should take into account, regardless of its size. The application of marketing strategies in this field must be done at the same time as the new ...
• Rolul și impactul tehnologiei informației în prestarea serviciilor de transport feroviar: analiza comparativă pe plan național și internațional 

  Onofreiciuc, Mihaela (Print-Caro, 2023-04)

  The freight railway transport sector has always played a crucial role in the global economy, being one of the most efficient and safe methods of transportation over long distances. In recent years, the development of ...
• Influenţa reclamei asupra deciziei de cumpărare 

  Cornițel, Daniela (Print-Caro, 2023-04)

  In this article, advertising is analyzed as one of the basic components of the mass communication system that accompanies consumers constantly and everywhere. Consumers are sometimes influenced by advertisements and make ...
• Importanța rețelelor de socializare asupra brandului personal 

  Sajin, Vlada (Print-Caro, 2023-04)

  Social media has become an integral part of our lives, and its impact on personal branding is still evident these days. They represent a union through which you can develop and manage your personal image, but also build a ...
• Impactul digitalizării asupra companiilor ce vând produse prin mediul online 

  Sajin, Vlada; Sajin, Andreea; Țvigun, Ionela (Print-Caro, 2023-04)

  Digitalization has revolutionized online sales, making it easier and more efficient for businesses to reach their target customers. With the rise of e-commerce platforms, businesses can now sell their products and services ...
• Impactul crizei pandemice și geopolitice asupra circuitului turistic mondial 

  Gojin, Carolina (Print-Caro, 2023-04)

  The purpose of this research is to identify the problem facing world tourism, i.e. the covid 19 pandemic and what is its impact on world tourism and how we can return the tourism system to normal to reduce the pandemic ...
• Împachetarea paginii de Instagram pentru ca aceasta să vândă în absența antreprenorului 

  Russu, Ariadna (Print-Caro, 2023-04)

  Instagram est l'une des plateformes de médias sociaux les plus populaires au monde, avec plus d'un milliard d'utilisateurs actifs chaque mois. Il est devenu un outil essentiel pour le marketing numérique et les affaires ...
• Gradul de eficiență a tehnicilor de promovare pe social media și impactul lor asupra volumului de vânzări 

  Sajin, Andreea (Print-Caro, 2023-04)

  Due to the development of technologies and increasing the number of users on social media, a lot of companies choose promotional strategies for increasing the visibility of the company and of course for increasing the ...
• Evaluarea impactului tehnicilor de fidelizare pe piața serviciilor din Republica Moldova 

  Sajin, Vlada; Sajin, Andreea; Țvigun, Ionela (Print-Caro, 2023-04)

  Today, loyalty techniques in the service market are more important than ever, given the fierce competition in various business sectors. Customer retention is an essential strategy to increase revenue and ensure a solid ...
• Nivelul de dezvoltare a pieței serviciilor imobiliare în Republica Moldova 

  Fiodorov, Daniela; Gojin, Carolina (Print-Caro, 2023-04)

  The real estate market in the Republic of Moldova has had significant developments in recent years, and the fact that it is far from perfect, the pace and efficiency of its operation is conditioned by a series of demographic, ...
• The Role of AI in Business Digitalization 

  Țugui, Stella; Pentelei, Alina (Print-Caro, 2023-04)

  Relevanța acestui studiu rezultă din constanta evoluție a tehnologiilor și observarea beneficiilor pe care AI le poate aduce în implementarea sa în domeniul marketingului digital. Principalele obiective sunt de a explora ...
• Ecomarketing: tendințe de dezvoltare în Republica Moldova 

  Repetuh, Elena (Print-Caro, 2023-04)

  The 20th-21st century has faced a serious problem, namely the rapid pollution of the planet. The world is faced with numerous environmental problems that are increasing daily. Some of these problems include, for example, ...
• Aspecte particulare ale politicii de personal în servicii 

  Darie, Tatiana; Aprodu, Cătălina (Print-Caro, 2023-04)

  The personnel are the main component in the marketing of services. Companies that provide services must pay special attention to personnel policy. The quality of the services provided depends on the performance, qualification ...
• Aprecierea nivelului de educare și identificarea implicației tehnicilor de educare a comportamentului consumatorului autohton 

  Stratilă, Marina; Mereuța, Cristina (Print-Caro, 2023-04)

  Dans cette étude, nous avons effectué une analyse de l'importance d'éduquer le comportement du consommateur dans la société, nous avons évalué le niveau d'éducation du consommateur local et identifié des techniques d'éducation ...
• Piaţa turistică internaţională post Covid: evoluţie şi caracteristici 

  Cornițel, Daniela; Horchidan, Anastasia (Print-Caro, 2023-04)

  This article describes the international tourism market after the Covid 19 Pandemic, compared to a year before it. During this period, there were several factors that influenced the level of tourism, such as earthquakes ...
• Analiza indicelui global al inovării Republicii Moldova 

  Cornițel, Daniela (Print-Caro, 2023-04)

  În acest articol este reprezentat indicele inovației în Republica Moldova conform Indicelui Global de Inovație (GII) Conform statisticilor din ultimii 3-4 ani aceasta dă dovadă de rezultate din ce în ce mai bune la aceast ...
• Modelul comportamental al consumatorului de produse ecologice 

  Fiodorov, Daniela; Zaplitnîi, Ilie (Print-Caro, 2023-04)

  The environmental consumer behavioral model is a theory that attempts to explain how consumers make purchasing decisions regarding organic products. This model is based on several factors that influence the buying behavior ...
• Analiza gradului de inovare a întreprinderilor din Republica Moldova 

  Fiodorov, Daniela (Print-Caro, 2023-04)

  This article presents the analysis and evaluation of the innovation activity of enterprises in the development regions of the Republic of Moldova. For this purpose, the statistical data on the innovation activity of ...

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