Abstract:
The company is currently facing new challenges related to climate change, reducing the level and quality of resources, globalization reaching an unprecedented level. The key element in promoting the quality of banking products and services is assigned to banking staff. Surely, the bank's operational staff must be duly motivated and well-trained in the field of quality. One of the most accessible resources remains human creativity. The promotion of the new one, however, requires a rethinking not only of the research - development activity, but also of the management, in order to develop its creative side. JEL CLASSIFICATION: G21,G24
Description:
ROLLER, Ala. Managementul personalului bancar în procesul de ameliorare continuă a calităţii serviciilor oferite clienţilor. In: Competitivitatea şi inovarea în economia cunoaşterii [online]: conf. şt. intern., 22-23 sept., 2017: Culegere de articole. Chişinău: ASEM, 2018, vol. 3, pp. 110-116. E-ISBN 978-9975-75-897-0.
