The role of university image and its impact to competitive advantage

Jomir, Eudochia

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dc.contributor.author	Jomir, Eudochia
dc.date.accessioned	2023-03-01T08:32:42Z
dc.date.available	2023-03-01T08:32:42Z
dc.date.issued	2022-08
dc.identifier.isbn	978-9975-3590-5-4 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/2447
dc.description	JOMIR, Eudochia. The role of university image and its impact to competitive advantage. In: Development Through Research and Innovation - 2022 [online]: The 3nd International Scientific Conference: Online Conference for Researchers, PhD and Post-Doctoral Students, August 26th, 2022, Chişinău. Chişinău, ASEM, 2022, pp. 77-84. ISBN 978-9975-3590-5-4 (PDF).	en_US
dc.description.abstract	A great competition among universities existing today is to attract and recruit new, the best and brightest students. This reality must be observed and analysed from various points of view to maximize competitive advantage. Universities must be able to face the challenges of globalization and are required to improve facilities and image of the high educational institutions. People are more selective and a good image or reputation will get better results and a better attractiveness of a university. Because of increasing interest for educational marketing field, this study aims to identify the role of university image in the process of choosing the institution by candidate students. CZU: 378.4:[339.138:371.15]; JEL: M31; I23; DOI: https://doi.org/10.53486/dri2022.07	en_US
dc.language.iso	en	en_US
dc.publisher	ASEM	en_US
dc.subject	university image	en_US
dc.subject	Website	en_US
dc.subject	higher education	en_US
dc.subject	competitiveness	en_US
dc.title	The role of university image and its impact to competitive advantage	en_US
dc.type	Article	en_US