• Tools and Techniques for Researching Consumer Behaviour Online 

  Gîrbu, Ana-Maria; Șochichiu, Ion (SEP ASEM, 2024-04)

  The aim of this study is to explore the approaches and strategies used for studying customer behavior online. Understanding how consumers act on the web is extremely valuable, as well as necessary for organizations seeking ...
• Studying The Preferences of Travelers for 2024 and the Quality of Service Provided by «Donatella Tur» 

  Caireac, Victoria (SEP ASEM, 2024-04)

  Today, tourism is one of the most important areas of the modern economy and has a beneficial impact on the development of its other sectors, including hospitality, construction, transport and communications, agriculture, ...
• The Influence of Factors on Customer Satisfaction in the Selection of Logistics Service Providers 

  Bordian, Mihaela (SEP ASEM, 2024-04)

  Maintaining and increasing customer satisfaction is a key driver of sustainable competitive advantage in the logistics services sector. Customer satisfaction reflects how the delivered product or service meets the customer's ...
• Maintaining the Competitiveness of the Enterprise with the Help of Logistics 

  Casîm, Ecaterina (SEP ASEM, 2024-04)

  This article presents an analysis of the logistics activities of enterprises: SRL "RUVISUAL.RS "and the SRL “PENSAN-PRIM” and its impact on competitiveness. After conducting interviews with the founders of these enterprises, ...
• The Psychological Influence of Colors on the Purchasing and Consumption Behavior of the Individual 

  Bolea, Natalia (SEP ASEM, 2024-04)

  This article aims to define consumer behavior, identify the main factors that influence it, as well as evaluate the psychological influence of colors on the individual's concept of purchase and consumption. At the same ...
• Identification of the Performance Level of Public Passenger Transport Service on the Local Market 

  Sosnovschi, Cristina; Savciuc, Maria (SEP ASEM, 2024-04)

  This paper offers a new perspective on the quality of public passenger transport services, aiming to improve it through digital technology. We stress the importance of digital trends in transport, which combined allow ...
• Peculiarities of Formation and Dissemination of Consumer Culture in the Republic of Moldova 

  Chetrean, Ecaterina (SEP ASEM, 2024-04)

  This study is relevant to the modern society. Globalisation and rapid development of the market economy in the Republic of Moldova, led to the penetration of international brands and products on the Moldovan market, which ...
• The Dynamism of Social Values in the Republic of Moldova and their Impact on Consumer Behavior 

  Fărîmă, Adelina; Repetuh, Elena (SEP ASEM, 2024-04)

  The dynamism of social values in the Republic of Moldova reflects a multifaceted evolution shaped by various socio-economic and cultural factors. As the country undergoes profound social transformations, the traditional ...
• Perspectives of Fintech Development on the Banking Service Market in the Republic of Moldova 

  Repetuh, Elena; Fărîmă, Adelina (SEP ASEM, 2024-04)

  Over the past decade, fintech has led to greater access to financial services for all consumers. Meanwhile, innovative new technologies are transforming services and markets in areas as diverse as financial markets trading. ...
• The Digital Marketing Revolution: Using Artificial Intelligence for Growth and Success 

  Repetuh, Elena (SEP ASEM, 2024-04)

  Artificial intelligence (AI) is a branch of computer science that deals with the creation of intelligent agents, which are systems that can reason, learn and act autonomously. AI has a significant impact on many areas of ...
• The Attitude of Domestic Consumers to Food Packaging 

  Caireac, Victoria (SEP ASEM, 2024-04)

  In recent years, the e-commerce market in Republic of Moldova has shown steady growth. The growth in the popularity of e-commerce in Moldova is due to a number of factors: internet distribution and access to mobile devices, ...
• Studying the Opinion of ASEM Students on Continuing their Studies at the Master’s Degree 

  Cadăniuc, Arina (SEP ASEM, 2024-04)

  In today's world, where knowledge and technology are developing at an unprecedented speed, higher education has become almost a prerequisite for success and plays a key role. Obtaining a bachelor's degree is no longer ...
• Attitude of Students of the Republic of Moldova to Offline and Online Learning 

  Babără, Tatiana (SEP ASEM, 2024-04)

  In the modern world, education is undergoing significant changes due to the rapid development of information technologies. The COVID-19 pandemic has accelerated this process, making online learning not just an alternative, ...
• Using the Results of the Study of Psychographic Types of Internet Users of Different Generations for Market Segmentation 

  Martalog, Anastasia (SEP ASEM, 2024-04)

  With ever-changing market trends and consumer behavior, adapting marketing strategies becomes crucial. The study, based on innovative methods, is aimed at studying the characteristics of two generations and identifying ...
• Peculiarities of Flooring Purchasing Behavior 

  Fedorcea, Nadejda (SEP ASEM, 2024-04)

  Understanding consumer behavior in the flooring industry enables the development of suitable products. The aim of this research is to investigate the factors influencing consumers' flooring purchase decisions and to identify ...
• The Impact of Technology on Tourism and Public Catering in Line Meeting Consumer Demands 

  Damian, Alina Simona; Beca, Alin Florin (SEP ASEM, 2024-04)

  The impact of technology on public food consumption is a highly relevant topic today, as technology has revolutionized the way food is produced, distributed, and consumed regarding meeting consumer needs. CZU: [338.48+64 ...
• Reduction of Production Costs of Bakery Products by Using Synthetic Sweeteners 

  Babcenco, Coralia; Ciotu, Andreea (SEP ASEM, 2024-04)

  Dans l’industrie agroalimentaire, la réduction des coûts de production est une préoccupation constante des industriels de la boulangerie. L’utilisation d’édulcorants synthétiques au lieu du sucre peut constituer une stratégie ...
• Microbiological Analysis of Kefir in the Context of Food Safety 

  David, Loredana; Grosu, Maria-Magdalena (SEP ASEM, 2024-04)

  Food safety is about ensuring food hygiene throughout the production chain, from raw material to final consumer; it is the responsibility of all those involved in the food chain and ensures that the risk of contamination ...
• The Evaluation of the Tourism Offer in London 

  Belescu, Dorina (SEP ASEM, 2024-04)

  This scientific paper delves into the comprehensive evaluation of the tourist offer in London, a city renowned for its rich historical heritage and vibrant cultural scene. The study focuses on four key objectives. Firstly, ...
• The Study on Hygienic Quality of Cheeses with Semi-Hard Paste 

  Roșca, Alexandra; Parfentieva, Liuba (SEP ASEM, 2024-04)

  The sanitary-hygienic control of food is essential for any product. The microbiological index is equal to safety of the product, its permission to be in commerce and used in food. Ignoring this index can result serious ...

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