Managementul poziționării pe piață și relațiile cu clienții

Abstract

Nowadays, TELCO competition is very ruthless all over the world. All companies should adjust their development strategy, CRM strategy and the strategy for place on the market; they should adjust their politic for orientation to the customers in order to retain and motivate them on long term. The company politics and strategies should be adjusted to the customers real necessities and customers’ expectations. Beside of the, the fast evolution of the informational technologies should be assimilated by the company in order to catch and to improve the customer satisfaction. JEL classification: L1