Sugestia - tehnică de schimbare a comportamentului

Abstract

The suggestive phenomenon plays a significant role in changing the individual’s attitude, constituting a trigger stimulus to change an activity; the suggestion may or may not lead to certain changes in the behavior of the individual, regardless of his reason, working mostly at the subconscious level. We must not confuse the suggestion with the persuasion: suggestions are considered an element of the process of persuasive communication in interpersonal and group relationships, or mass communication (advertisements, propaganda). However, in the process of persuading the individual, the sender may use the suggestion as an element of influence, alongside other arguments that support his persuasion process. For a suggestion to be made, both the transmitter and the receiver must have certain qualities: credibility, sincerity, attractiveness, empathy, the ability to properly structure the suggestive message. If the transmitter uses suggestive manipulation, he will appeal to receiver’s emotions, his/her social expectations, his/her feelings of guilt for certain things and his/her intimate desires. Knowing all this, it is easy for the manipulator to infiltrate his suggestive message, the person concerned not realizing this. To avoid such unpleasant situations, which sometimes can be fatal to the individual's conduct in general, there are effective ways to resist to negative suggestions, which strongly suggestive people should know. JEL: M12