Benchmarking-ul competitivităţii produselor. Studiu de caz.

Cristafovici, Profira; Panfil, Ion

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dc.contributor.author	Cristafovici, Profira
dc.contributor.author	Panfil, Ion
dc.date.accessioned	2020-02-25T11:43:12Z
dc.date.available	2020-02-25T11:43:12Z
dc.date.issued	2019-09
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/207
dc.description	CRISTAFOVICI, Profira, PANFIL, Ion. Benchmarking-ul competitivităţii produselor. Studiu de caz. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 197-201. ISBN 978-9975-75-968-7.	en_US
dc.description.abstract	Benchmarking is a current concept and tool with a wide applicability in business marketing management, but which is currently under-implemented in the Republic of Moldova. The purpose of the present paper is to present the methodological approach of benchmarking, in particular of the benchmarking of the product competitiveness. The methods used are: opinion poll, method of comparing product characteristics. The obtained results allow the highlight of the most competitive product, as well as the possibilities of development based on the best experience. In conclusion, we mention the need to promote benchmarking in scientific research and the practical activity of businesses and organizations of all kinds, including public institutions. JEL: M11, M31.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	benchmarking	en_US
dc.subject	product competitiveness	en_US
dc.subject	comparative analysis	en_US
dc.title	Benchmarking-ul competitivităţii produselor. Studiu de caz.	en_US
dc.type	Article	en_US