Abstract:
The exhibition is an effective marketing tool. Many companies do not analyze the effectiveness of participation in exhibitions. This leads to the likelihood of repeating errors. The authors proposed a comprehensive approach to assessing the effectiveness of the exhibition activities of the company. This article may be useful to specialists in the field of exhibition business, students and masters. JEL:M5, M21.
Description:
CARTAVIH, Tatiana, SOLOMATIN, Ala, ŢURCAN, Natalia. Изучение эффективности участия компании в выставках. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 132-136. ISBN 978-9975-75-968-7.
