Particularităţile marketingului relaţional pe piaţa organizaţională

dc.contributor.author	Solomatin, Ala
dc.contributor.author	Vaculovschi, Elena
dc.contributor.author	Cartavih, Tatiana
dc.date.accessioned	2020-02-25T10:57:12Z
dc.date.available	2020-02-25T10:57:12Z
dc.date.issued	2019-09
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/196
dc.description	SOLOMATIN, Ala, VACULOVSCHI, Elena, CARTAVIH, Tatiana. Particularităţile marketingului relaţional pe piaţa organizaţională. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 115-121. ISBN 978-9975-75-968-7.	en_US
dc.description.abstract	This article is about marketing relationships in the industrial market. The definition of relationship marketing is considered, a classification of North American relationship marketing is proposed, North European and British scientific schools. The key features of marketing relationships in the industrial market are presented in national practice. JEL: М31.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	marketing	en_US
dc.subject	relationship marketing	en_US
dc.subject	suppliers	en_US
dc.subject	intercompany relationship	en_US
dc.subject	relationship marketing	en_US
dc.title	Particularităţile marketingului relaţional pe piaţa organizaţională	en_US
dc.type	Article	en_US