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Particularităţile marketingului relaţional pe piaţa organizaţională

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dc.contributor.author Solomatin, Ala
dc.contributor.author Vaculovschi, Elena
dc.contributor.author Cartavih, Tatiana
dc.date.accessioned 2020-02-25T10:57:12Z
dc.date.available 2020-02-25T10:57:12Z
dc.date.issued 2019-09
dc.identifier.uri http://irek.ase.md:80/xmlui/handle/1234567890/196
dc.description SOLOMATIN, Ala, VACULOVSCHI, Elena, CARTAVIH, Tatiana. Particularităţile marketingului relaţional pe piaţa organizaţională. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 115-121. ISBN 978-9975-75-968-7. en_US
dc.description.abstract This article is about marketing relationships in the industrial market. The definition of relationship marketing is considered, a classification of North American relationship marketing is proposed, North European and British scientific schools. The key features of marketing relationships in the industrial market are presented in national practice. JEL: М31. en_US
dc.language.iso other en_US
dc.publisher ASEM en_US
dc.subject marketing en_US
dc.subject relationship marketing en_US
dc.subject suppliers en_US
dc.subject intercompany relationship en_US
dc.subject relationship marketing en_US
dc.title Particularităţile marketingului relaţional pe piaţa organizaţională en_US
dc.type Article en_US


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