Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic

dc.contributor.author	Şişcan, Ecaterina
dc.contributor.author	Zgherea, Georgetta
dc.date.accessioned	2020-02-25T10:53:20Z
dc.date.available	2020-02-25T10:53:20Z
dc.date.issued	2019-09
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/195
dc.description	ŞIŞCAN, Ecaterina, ZGHEREA, Georgetta. Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 109-114. ISBN 978-9975-75-968-7.	en_US
dc.description.abstract	Given the growing competition in the higher education market in the Republic of Moldova, universities are forced to develop competitive marketing strategies for attracting and retaining students. To be successful in this endeavor, the university management must know the reasons and factors which impact potential students’ choice. This research is to examine key-factors that influencing student’s behavior in decision making of choosing economic higher education institution. JEL: M31, M37, I23.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	higher education institution	en_US
dc.subject	educational marketing	en_US
dc.subject	student’s behavior	en_US
dc.title	Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic	en_US
dc.type	Article	en_US