Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City

Varadaraj, A.; Charumathi, D.

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dc.contributor.author	Varadaraj, A.
dc.contributor.author	Charumathi, D.
dc.date.accessioned	2021-02-25T11:59:38Z
dc.date.available	2021-02-25T11:59:38Z
dc.date.issued	2016-12
dc.identifier.issn	2537-6179; 1857-436X
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/1181
dc.description	VARADARAJ, A., CHARUMATHI, D. Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City. Eastern European Journal of Regional Studies. December 2016, vol. 2, issue 2, pp. 66-73. ISSN 2537-6179; E-ISSN 1857-436X.	en_US
dc.description.abstract	Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. The proliferation of online group buying websites is changing marketing strategies and buyers' habits without doubt. The study focuses on the impact of online shopping on the purchase behaviour of consumers in Chennai city. Questionnaire was used to collect the primary data. The sample size of the study was 150 and the sample design adopted was convenience sampling. This paper tried to find out the impact of online market towards purchase behaviour of consumers and gives suggestions to improve the same.	en_US
dc.language.iso	en	en_US
dc.publisher	ASEM	en_US
dc.subject	online shopping	en_US
dc.subject	consumers	en_US
dc.subject	e-marketing	en_US
dc.subject	Internet	en_US
dc.subject	purchase behaviour	en_US
dc.title	Impact of Online Shopping on the Purchase Behavior of Consumers in Chennai City	en_US
dc.type	Article	en_US