Utilizarea instrumentelor de merchandising în crearea imaginii farmaciei

dc.contributor.author	Solomatin, Ala
dc.date.accessioned	2018-06-18T06:40:17Z
dc.date.available	2018-06-18T06:40:17Z
dc.date.issued	2017-09
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/123456789/491
dc.description	Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 215-218. - Bibliogr.: p. 218 (3 tit.). E-ISBN 978-9975-75-893-2.	en_US
dc.description.abstract	Competitive growing makes the drug store owners to pay more attention creating the competitive advantages of their sales areas and the methods of winning customer loyalty. Among them is merchandising approach looking to form a positive image of the drugstore The purpose of the study is to know the practical aspects of applying merchandising in drugstores using research, observation and documentation methods. The result of this study highlighted the main elements that create the desired positive aspect of a drugstore. JEL CLASSIFICATION: M 31	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	merchandising	en_US
dc.subject	image drug store	en_US
dc.subject	aspect	en_US
dc.title	Utilizarea instrumentelor de merchandising în crearea imaginii farmaciei	en_US
dc.type	Article	en_US