Marketingul evenimentelor

dc.contributor.author	Andreica, Romulus
dc.contributor.author	Popescu, Loredana Maria
dc.contributor.author	Craus, Daniel
dc.date.accessioned	2018-06-14T07:22:33Z
dc.date.available	2018-06-14T07:22:33Z
dc.date.issued	2017-09
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/123456789/466
dc.description	Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 73-76. - Bibliogr.: p. 76 (6 tit.). E-ISBN 978-9975-75-893-2.	en_US
dc.description.abstract	Events have known a massive development stage once technology really took off but also the increase in people life quality contributed to this. Marketing development and its orientation towards satisfying consumers led to a greater concern from business and non-business entities over the individual client. A greater need to communicate with them and know them better helped create methods of reasoning with them without causing any discomfort. JEL CLASSIFICATION: M3, M37	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	marketing	en_US
dc.subject	events	en_US
dc.subject	society marketing	en_US
dc.title	Marketingul evenimentelor	en_US
dc.type	Article	en_US